Getting started with Bark
I am receiving leads from the wrong location, how can I change this?
You can add and remove locations in your Lead Preferences.
Your location can be defined by radius from a ZIP code, travel time from a ZIP code, or by simply drawing the area you cover on a map.
I am receiving leads for the wrong services, how can I change this?
You can add and remove services in your Lead Preferences.
Follow the on-screen instructions to update your services.
I am receiving leads for the right services but they are still not specific enough, can I fix this?
You certainly can. We want to make sure we’re sending you the perfect customers every time.
We have a powerful tool called ‘Filter Questions’. Here you can let us know which customers you wish to hear about based on the answers they provide when submitting a request.
You can specify exactly what leads you want to receive in your Lead Preferences.
Next to each of your listed services, select Filter Questions.
Follow the on-screen instructions to filter the leads for your chosen service.
Can I receive leads for multiple services?
You can receive leads for as many services as you like on Bark, as long as we market for that service.
We currently have over 1500 services available to pick from and regularly add new ones.
You can add multiple services in your Lead Preferences.
Follow the on-screen instructions to add as many services as you require.
Can I receive leads from multiple locations?
You can receive leads for as many different locations as you like on Bark.
You can add multiple locations in your Lead Preferences.
Follow the on-screen instructions to add as many new locations as you require.
Can I draw exactly what location I service on a map?
Bark has designed a handy tool which lets you draw your ideal service location directly onto the map.
You can draw an area covering the exact locations you service in your Lead Preferences.
Follow the on-screen instructions to draw your ideal service location directly onto the map.
Can I define what leads I receive based on travel time from a certain location?
Whether you are driving, walking or taking public transport, Bark has designed a handy tool which lets you define what leads you receive based on travel time for up to 3 locations.
You can define your preferences by travel time from any locations in your Lead Preferences.
Follow the on-screen instructions to select your preferred transport method and define your location settings by travel time from any location.
Can I receive leads for some services in one location and other services in another location?
Bark is designed to provide your business with great flexibility when managing what leads you receive.
You can link some services to one location and other services to another location in your Lead Preferences.
Follow the on-screen instructions to adjust your service and location preferences to exactly suit your business needs.
What are Nationwide leads and how do I turn these on or off?
Nationwide leads are requests where the customer has told Bark they are happy to receive responses from professionals anywhere in the country. This is often because the customer is open to working with a professional remotely.
You can turn Nationwide leads on or off in your Lead Preferences.
Select Add Location and follow the on-screen instructions to turn Nationwide leads on or off.
Can you change the questions you ask the customer?
We review all our questions regularly and love it when professionals offer us feedback.
It’s important to us that we get the right amount of information from the customer. If you have any suggestions for us then you can add your suggestions online by following these steps:
Bark welcomes feedback from professionals on the questions we ask customers when they submit their request.
You can suggest changes to the questions we ask customers in your Lead Preferences.
Click Filter Questions next to the service for which you would like us to update the questions we are asking customers.
At the bottom of the Filter Questions page, click Suggest a Question.
Follow the on-screen instructions to either suggest a new question, edit a current question, or suggest we remove a question entirely.
I offer services which are currently not available on Bark. Can I suggest a brand new service?
Bark is happy to hear from professionals who offer services we do not currently receive leads for.
We generally review all the current services we offer and consider new services on a quarterly basis.
To suggest a new service on Bark, please contact our customer success team here.
I need to know the customer’s budget, what is it?
If you would like to speak to the customer to discuss their budget options, please contact the customer directly from your Leads page.
If for any reason you believe a customer may not be suitable or has provided insufficient information, there is no need to respond.
A lot of the time a customer may not have a budget in mind, nor know what something should cost. This is a great opportunity for you to contact them and sell your services.
How do Bark get their leads?
Bark invests millions every month in online campaigns, primarily through Google and Bing. This works by targeting a search query entered by a user.
- Photographers near me
- Local Magicians
- DJs for hire
- Local catering services
Below is an example on Google:
Below is an example on Bing:
In addition to our paid activity, we source leads through the following:
- Organic searches: This is where our customers are familiar with Bark and the amazing service it provides already and as a result they come directly to our site to place their request – usually via a recommendation of someone that has previously used us.
- We run an affiliates program and work closely with a number of professionals that send us regular traffic.
- We have email campaigns targeting our many users. These are targeted and for example if someone has asked for a wedding photographer, we might see if they also need a wedding caterer.
- Finally, we have 1000s and 1000s of repeat customers who have had a very positive experience finding a professional.
Once the request has been placed but before it goes live we verify their contact details before sending the hot leads over to you. You can find out more about how we verify leads here.
If you want to register for free and see what leads we have in your area, you can do so here: Join Bark.com as a professional.