At Bark, we are very serious about the quality of leads we provide for our pros. We work hard to source genuine, high quality customers. The majority of our leads come from our advanced digital marketing campaigns which run across search engines like Google and Bing, and from repeat customers or word of mouth.
We conduct a number of rigorous checks on every single request that’s placed on our site before we send it out to you:
1. We make sure the customer is serious about hiring someone.
This means checking that the customer has filled in all of our questions properly. We then see if they found us through one of our Google or Bing adverts, newsletter emails or affiliate partners. Enquiries that fail these tests are marked for manual review by our team.
2. We check the customer’s contact details are genuine.
We have partnered with a top phone number verification company to ensure all our enquiries contain valid phone numbers. Customer mobile and landline numbers must be current and connected to a network. Suspicious phone numbers and email addresses (e.g. 07777123456 or firstname.lastname@example.org) are marked for manual review.
3. We eliminate users who abuse our system.
Any enquiry that contains swearing, sexual content or profanity is rejected automatically. So are duplicate enquiries from the same customer placed right after each other. If a customer has previously had any of their Barks rejected, our team will review their enquiry manually. The same is true if their IP address is based outside the UK, or if we think they might be a pro testing the system.
4. We perform manual checks in sensitive categories.
Finally, if we have any doubts about the validity of a request placed on our site, we make sure it’s checked manually by a member of our team. This often involves following up with the client personally to talk through their needs and verify that they’re seeking your services. In especially sensitive categories (e.g. massage, counselling and legal services) all enquiries receive manual checks.
This rigorous screening process eliminates the overwhelming majority of poor quality enquiries placed on our site – so you can be confident we’ll only alert you to customers who are genuinely seeking your services.
If you ever have any doubt about the legitimacy of an enquiry that we’ve sent you, we’ll happily check it for you so we can continue to improve our service. In the event that someone has provided an invalid phone number and email address, we’ll return any credits you used to contact them.
In the rare event that a Bark is released and then subsequently identified as not genuine for any reason, we’ll immediately close it to ensure no one is charged for responding to it.