If you’ve tried growing your business online with Google’s AdWords service, you already know it’s not for everyone.
The costs are increasing year on year. You’re competing with giants like Amazon that will happily spend £34million-a-year on paid search advertising. Even small businesses routinely spend upwards of £6,500-a-month on PPC, according to online advertising experts WordStream.
With some popular keywords costing as much as £38 per click, it’s easy to see why so many people struggle to make this kind of marketing strategy work for their business. It takes a great deal of research and technical know-how to get up and running – and that’s where Bark comes in.
We provide an affordable service that sends you better quality leads than you typically get from paid search advertising, at a fraction of the price. That’s why we believe every small business can grow quickly and easily with Bark.com.
Yet some people seem to think we’re more expensive than Google.
So today we’ll show you how we beat AdWords on both quality and price – and why, if you aren’t already, you should start winning new customers with Bark right away.
The real problem with online advertising
The promise of “pay per click” (PPC) advertising is simple: if the people who click on your ads spend more than it costs you to provide your services and run your ads, you turn a profit.
Sounds easy, right?
The problem is, only a very small percentage the people who click your ads actually end up spending any money.
Imagine you’re a DJ looking to promote your services in Manchester. Let’s say you put an ad on Google which costs you 50p per click.
Being fairly tech savvy, your website is decent. But you know a high percentage of the people who click your ad will just be browsing. So, based on what you’ve read online, you expect around 12% of them to ask you for an estimate.
That means you can get 100 clicks for £50, and generate roughly 12 enquiries. That works out at £4.17 per enquiry.
Mind you, not all those enquiries will be useful. You might be busy on the day they need you, their budget might be too small, or they might be too far away for the trip to be worth your while.
But let’s assume 75% of the enquiries you get are for jobs you want to do. So from 100 clicks, you receive nine valid enquiries, costing you £5.55 each.
Even though you respond promptly and politely to each of those nine people, only six of them get back to you. Perhaps the other three weren’t really serious in the first place. Maybe they simply forgot to respond. It’s annoying, sure, but these things happen.
You still have six potential customers who have read your quote – and each of which has cost you £8.33. But, of course, most people will shop around to make sure they get a good deal.
In our experience, people like to get 2-5 different quotes before they make a final decision. So let’s assume each of your leads has also contacted two other sellers – giving you a one in three chance of securing the business.
That should translate into two new customers and an average cost per booking of £25.
Here’s what Bark does differently
Ask a marketer what’s different about Bark and he’ll say we’re “further along the buyer journey” than Bing or Google. What that means is, there are fewer opportunities for the buyer to drop off.
We handle all the PPC for you completely free of charge and hunt down quality leads for your business using a variety of other techniques.
Then you can see exactly what your potential customers are looking for in advance, from their budget, to when and where they need your services – and everything else you might need to decide if they’re right for you.
Now, the average Bark gets just over two responses, and each potential customer may have tried somewhere else too.
You can respond to a DJ Bark for around five credits, which will usually cost you £6 + VAT. So if we assume they’ve contacted two other pros in total, your chance of winning the business is one in three again.
That means, in this example, each booking costs you just £18, and you save 28% compared to what Google would have charged you.
That’s why we believe Bark is a smarter, more effective way to find new customers online – but the story doesn’t end there:
You could save even more by buying larger credit packs
The bottom line here is that, in many cases, using Bark to grow your business can be much better value than other lead finding services.
Of course, every business is different, and it may be that PPC strategies work well for you – and if so, that’s great.
But if you’d prefer not to bother with the hassle and expense of managing an AdWords account, and don’t want to deal with the expense of hiring an agency to do it for you: we can help.
Not only can we often send you high quality leads at a fraction of the cost of Google AdWords, but you can also enjoy extra discounts on packs of Bark Credits – making our service even more profitable.