The first response you send to a customer is far and away the most important. Many people will decide whether or not they’d like to hire you based on this message alone, so it’s essential you get it right.
Making sure your pitch is the best one a client receives is a key part of pitching for new business with Bark, and we want to do everything in our power to help you stand out from the crowd.
So, in this week’s blog post we’re looking at how to write the perfect customer response in six easy steps.
STEP 1: Promote your company
The best sales pitches all have the same basic structure. You start by getting the customer’s attention. Then, you explain what’s unique about your pitch. Finally, once the customer has decided you’re the pro for them, you give them an offer they simply can’t refuse.
That’s why your opening message should stress exactly what experience and qualifications you have that make you perfect for the job. Include links to your website, your online portfolio, customer reviews – and anything else you think might improve your chances of securing the business.
STEP 2: Explain what’s included
Next, make sure the customer knows exactly what they’ll be getting for their money, and explain why your service is great value.
In many industries there are ‘extras’ which sometimes aren’t included as standard. If you’re a photographer, are prints included in your estimate? If you’re a cleaner, will you provide your own products?
If your service costs more than some other providers, explain that’s because you offer a superior service – if you’re cheaper than your competitors, be sure to stress what a good deal you are offering.
STEP 3: Move the conversation forwards
Unless you’re really lucky, the chances are you won’t secure the business from your opening message alone.
Your customer will usually have a few questions they need answering before they’re satisfied that you’re the right pro for the job, so ask them to call you whenever is convenient to discuss things further.
Encouraging the customer to take a look at your previous work and offering to meet them in person to provide them with a bespoke estimate are also good ways to move the conversation forwards.
STEP 4: Give your contact details
Customers you contact through Bark will always be able to reach you via the Bark messenger, and they can get your phone number and email address by clicking the “view contact details” button under your display name.
But to make sure it’s as easy as possible for them to get in touch with you, we also recommend including your contact details in the body of your message, so they’re impossible to miss.
STEP 5: Respond quickly
It’s important to respond to new Barks quickly. Our analysis shows that pros who get back to the customers we alert you to right away are twice as likely to secure the business as those who don’t.
So when we alert you to a potential customer you like the look of, it’s best to send them a message right away to register your interest in their business. To help with this, we created our ‘one-click response’ feature – you can find out how it works right here.
STEP 6: Check your spelling!
Finally, once you’ve finished your response we highly recommend reading it through carefully before you click ‘send’.
A message that contains typos implies you don’t pay attention to detail, and makes people feel you don’t really care about their custom. So it’s always worth checking each message carefully, just to be safe.
Put these steps together and you should be able to craft highly effective responses for your customers – like this example reply to someone with a serious pest problem:
Bark just emailed to say you’re in need of pest control, so I thought I’d get in touch to offer you my services.
I’m a BPCA-approved exterminator with 15 years of experience under my belt. In that time, I’ve dealt with everything from ant infestations to escaped Ocelots (don’t ask!), so there really is no job too big or small.
Take a look at my website – www.the-verminator.co.uk – for more info about my experience, qualifications and pricing. If you like what you see, I’ll happily visit your home to take a look at the problem and give you a free quote.
You can reach me any time on 07811 545548 or at email@example.com.
As you can see, this response explains clearly what services Vincent provides in a way that’s both attention-grabbing and intriguing.
It makes it easy for customers to contact him by phone, email or in Bark Messenger – and it moves the conversation forwards by offering to visit the client’s home to take a closer look at the problem.
Employ these same techniques when responding Barks and we’re confident you’ll be securing even more business with us in no time.